Mobile operators plan to block online advertising

Several mobile operators plan to block advertising on their networks, setting the stage for a battle with digital media companies such as Google, AOL and Yahoo.

Marketers will spend almost $69bn this year on mobile ads — more than triple the sum they spent two years ago — according to research group eMarketer.

Full story: http://www.ft.com/cms/s/0%2F7010ae7a-f4c6-11e4-8a42-00144feab7de.html#axzz3aMledb3A

 

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